Learn About Domain Names
Picking A Domain Name - Do's and Dont's
Your domain name is important. It is how your customers think of you. Therefore, you should buy a domain name that embodies your business.
Here are some tips to help you buy domain names.
Buy Domain Name Do's
Buy domain names that are easy to remember. You don't want potential customers to forget your URL or worse, type in a wrong one that can lead to a competitor's website.
Keep your domain name as short as possible. For example, instead of picking "royalhomesestatesunlimitedincorporation.com", opt for a shorter "royalhomes.com".
Also make sure that your domain name is easy to spell and easy to pronounce. This way, customers won't get confused in typing your address.
Don't forget to use search engine keywords so that you'll be easier to find on search engines such as Yahoo and Google.
Instead of just putting your company name, add the line of business you're into (unless you're a household name brand that is). For example, "Speedycars.com" is better than just "Speedy.com".
Buy a domain name with the appropriate extension for your market or country. If your scope is international use a .com. If you're in Canada, use .ca. It's co.uk for the United Kingdom, com.au for Australia and so on. The reason for this is that using an extension where your market is based will make you easier to find. Google delivers results based on the country where the search originated, so if a UK customer Googles something, the first results will be links from his home country.
If the domain name you want has been taken, do not hesitate to check out the WhoIs information of the website. The contact details of the owner/s are provided there. Inquire if they're interested in selling the domain. If they do decide to sell, expect the price to be higher than an unregistered domain name.
Last but not the least, do not forget to check the spelling of the domain name you want to register. A lot of people overlook this and end up wasting money for a domain that can't be used.
Buy Domain Names Don'ts
Don't buy domains with hyphens unless you have a strategic keyword-based reason for doing so because people tend to forget to add hyphens when typing a domain name on the address bar.
Also avoid putting numbers and SMS abbreviations such as '2', '4', 'U', 'UR'.
One last thing, do not add "the", "company", "ltd" and "inc" to the domain name you will register unless absolutely necessary (like when the domain name you want has already been taken).
Take these tips to heart and you'll be on your way to buy a domain name that's SEO-friendly with easy name recall. Of course, don't forget to buy domain names cheap. Cheap domain names can be found on the Internet if you know how to look for a good domain registrar. It's really easy to get affordable domain names for domain registration. For more tips, check out the following: basics of a domain name registration, quick tips to register a domain name, and why should you register multiple domain names.
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